Category: Business to Business
Blaine Hurts, president and incoming CEO as of 2018, Panera said that 2018 is the "Year of the Guest"; indeed, guests are more savvy today, and demand not just quality but more options and preferences today, and thus, the fast food market is going to see innovation and serious competition, and that is what the ancillary industry thrives on. Scyphus are pretty upbeat about this trend.
Coffee has evolved from the morning caffeine fix to a fine experience akin to good wine. In the UK, experts indicate this to be the 'third wave' in the coffee industry, where the English coffee enthusiast is moving from a simple cup of coffee to a more eclectic gourmet coffee.
Scyphus in one their blog posts from the past has debated on who should take the responsibility of being the eco-friendly partner in the whole coffee consumption cycle. They said that they have been actively researching and developing the 100 percent Compostable Paper Cup along with their Recyclable and Biodegradable Paper Cup (after extraction of the PE layer) but more research is required.